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Brazil: Consumer Fever – and Some Headache

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SÃO PAULO – It has been known for years that Brazilians are crazed shoppers – and not ashamed to be described as such. In spite of the lingering crisis environment, Brazilians frequently show up as the most optimistic consumers in Latin America, if not the world, as Credit Suisse recently pointed out in its recent survey of emerging markets. Brazilian customers are keen on smart phones and computers, absolutely love shopping malls and ocean cruises. Young couples plan to purchase baby clothes in Miami and older ones take their kids to Disneyland – sometimes several times. Recently, though, it has […]
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