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Cardenuto: It’s Brazil’s Decade

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Despite some clouds hanging over the global sporting events the next few years, private sector companies are continuing to invest heavily in Brazil.

BY JOACHIM BAMRUD


SÃO PAULO --  While there is growing concern that Brazil will not be able to adequately prepare its infrastructure before the 2014 World Cup and 2016 Olympic Games in Rio de Janeiro, private sector executives are saying the two planned events are already having a positive effect on the overall climate in the country.

“The sporting events [have] a big psychological effect,” says Rodolpho Cardenuto, a Brazilian native who since 2008 has been president and CEO of the Latin America division of Germany-based SAP, the world’s largest business software company. “The Olympics in Rio will do more for Brazil than the [1992] Barcelona event did for Spain. I think we will see the same impact before [the event], a ripple effect. You have to consider that these two events will reach billions of people worldwide… in two years. “

With the expected effects after the 2016 Olympics going through at least 2018, Cardenuto says this will be “the decade of
Brazil.”

“We have ...

Keywords: Argentina, Chile, Colombia, Central America, Costa Rica, Dominican Republic, Mexico, Peru, Venezuela

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