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CEOs: Bright Brazil Outlook 

Brazil remains a shining star for many multinationals despite its share of challenges.


Foreign investors are expecting solid growth in Brazil this year, driven by a combination of factors, including a growing middle class, expanding technology, hospitality and energy sectors and the upcoming 2014 World Cup and 2016 Olympics.

Brazil’s economy continues to be the envy of many developing and developed states with strong domestic demand and rapidly recovering investment flows pushing real GDP growth to the highest level in 15 years,” says Rodolpho Cardenuto, Latin America president for Germany-based SAP, the world’s largest business software company. “Brazil is already one of the five most important operations in the world for SAP, and we don’t plan on slowing down.”

Brazil led the other BRIC countries (China, Russia and India) in growth during fiscal year 2010 for US-based Microsoft, the world’s largest software company. A large reason for that is a 16 percent growth in PC’s sold in Brazil, according to Hernan Rincon, Latin America president for Microsoft. “Microsoft intends to ...

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