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Brazil Helps Boost Xerox

Brazil, Mexico and Chile help boost Xerox sales in Latin America, compensating for negative impacts in markets like Venezuela.

BY JOACHIM BAMRUD

 

Herve Tessler, president of Xerox developing markets operations, is bullish on the companys business in Latin America. “I’m very very optimistic,” he says. “I think based on very confident facts. If you look at forecasts, Xerox will be in a growth dynamic…With variations, Xerox will be in a growing place.”

 

Additionally, the recent $6.4 billion acquisition of ACS will help boost business in Latin America. “That company is very big local presence in most of our countries in Latin America,” Tessler says.

 

Tessler knows Latin America well. He worked as president of Xerox in Brazil for two years before becoming COO of the company’s Latin America operations last year. This month he was appointed to his current position. His 23-year career with Xerox also includes postings in Central and Eastern Europe, Israel and Turkey so he provides a global perspective on Latin America.

 

CRISIS IMPACT 

 

Xerox does not release Latin American financials. Last year, its total revenues fell 13.8 percent to $15.2 billion. Of that the United States and Europe accounted for 86.5 percent, with the remainder coming from other markets.

 

However, Tessler ...

 



Keywords: Argentina, Brazil, Chile, Colombia, Mexico, Venezuela

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