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Brazil: Strong Internet Potential  

The potential for Brazil’s fast-growing Internet market remains strong.

BY THIERRY OGIER

SAO PAULO —  Luiza Maria de Jesus has just spent half an hour and a couple of reais checking her e-mails at a so-called LAN house in seedy lower Augusta Street in São Paulo. “I am doing this twice a week since my sister’s computer broke down,” says the 29-year old telemarketing agent. The call center she works for on Paulista Avenue, just up the hill, does not allow her to use the Internet.  

In Brazil, Internet fever shows no sign of abating. Yet, a third of Brazil’s ...



Keywords: Americanas.com, B2C, e-bit, Livraria Cultura, Pão de Açúcar, Shoptime, Submarino

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