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Nokia Sales Decline in Latin America

The company is betting on improved sales in 2010 thanks to economic recovery and products like Comes with Music.


Finland-based Nokia, the world’s largest wireless phone manufacturer, posted a 34 percent decline in Latin America sales last year to 3.1 billion euros (US$4.4 billion).

“It was a year where the first half was especially difficult,” says Olivier Puech, Nokia’s vice president for Latin America. “But there was also some good news,” he adds, referring to the trend of convergence between Internet and mobility. Nokia also had success in Brazil and Mexico with its new Comes with Music solution offered on select devices. The concept, offering unlimited music download for a year, has garnered praise from the music industry, which sees a way to counter declining sales of music and growing piracy.

overall sales decline in Latin America was mainly ...

Keywords: Argentina, Brazil, Mexico, NokiaSiemens


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