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Kraft Gains in Latin America

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How Kraft's purchase of Cadbury will boost its Latin American business.

BY CHRONICLE STAFF

Krafts $19.4 billion acquisition of Cadbury will boost its business in Latin America.

"Kraft’s most relevant regional gains are set to be in Asia-Pacific and Latin America, whose confectionery markets over the 2009-2014 period are expected to post CAGRs of 2.3 percent and 2.6 percent, respectively," Euromonitor said in an analysis.

Cadburys marketshare of Latin Americas confectionary market is 17.7 percent, or more than twice that of Krafts share of 7.8 percent, according to Euromonitor data. Last year the confectionary market in Latin America grew 9.2 percent to ...

 

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