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Latin America 2010: The CEO Perspective

CEO’s are optimistic about Latin America’s recovery this year, but warn against challenges like poverty and education.


Multinational executives are optimistic about
Latin America this year thanks to the economic recovery and how surprisingly well the region did last year despite the global crisis.

“I am optimistic about the business outlook for 2010, because there are clear signs that the worst part of the crisis is over,” says Hernan Rincon,
Latin America president for Microsoft. “Worldwide the volume of commerce is increasing, commodity prices have stabilized and in many cases are getting better, industrial production is growing again, global stock exchange markets are recovering nicely and consumers are regaining trust.”

That mood is shared by J.C. Gonzalez-Mendez, president of McDonalds
Latin America. “We are very optimistic about 2010,’ he says. “Our forecasts look strong.”

Stephen Flowers, president of UPS Americas, also is optimistic. “2010 certainly ...


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