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Brazil, Peru Help GE Latin America

GE Consumer & Industrial sees increased demand from existing clients and market like Brazil and Peru.

BY JOACHIM BAMRUD

For Lionel Ramirez, president and CEO of GE Consumer & Industrial in Latin America, the global crisis has been a mixed experience. On the one hand, new business saw a marked decline. On the other hand, the crisis spurred more business from existing clients.

 

“Lighting and electrical distribution…were obviously very tied to new infrastructure projects [and] those sectors [were] impacted by global slowdown,” he says. “There’s less hotels being built in Mexico, Central America and the Caribbean, as are commercial buildings and malls, etc. Naturally that has had an impact on our business.”


However, the replacement and maintenance of existing facilities has ...

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