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Advertising: Latin America Growth

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Latin America will be the best-performing region this year in avertising spending.

BY CHRONICLE STAFF

While mot of the world will see declining advertising spending this year, Latin America is likely to see an increase of 8.2 percent to $20.3 billion, UK-based ad agency GroupM predicts.

That contrasts with growth of less than 3 percent in North Asia and Asean and declines in markets like orth America (down 4.2 percent), Western Europe (down 6.7 percent) and emerging Europe (down 15.8 percent). Globally, a spending should fall by 4.4 percent, GroupM estimates.

Brazil's ad market should grow by 10.2 percent to $5.1 billion this year. That's three times higher than GroupM predicts in China, where ad spending should grow by 3.2 percent to $1.1 billion. That's also the best growth among 14 leading markets worldwide. Apart from Brazil, China and India, the other markets are all expected to see declines in ad spending this year.

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