Latin Business Chronicle asks leading experts about Latin America's key challenges in 2009.
BY CHRONICLE STAFF
What will be the main challenges facing business in the region in 2009? Latin Business Chronicle asked leading experts in the United States, Europe and Asia. Our panel of experts includes:
- Jerry Haar, Associate Dean and Professor in the College of Business Administration, Florida International University, USA
- Beatrice Rangel, president AMLA Consulting, USA
- Adrean Scheid Rothkopf, Executive Vice President of the Association of American Chambers of Commerce in Latin America (AACCLA)
- Peter Rösler, deputy general manager of the German business association Lateinamerika Verein
- Jiang Shixue, Vice President, Chinese Association of Latin American Studies
- Douglas Smith, Regional Head of Research Americas for Standard Charter Bank, UK
Ryoji Watanabe, Researcher, Latin America Division, Overseas Research Department, JETRO (Japan External Trade Organization)
Latin Business Chronicle: What will be the main challenges facing business in the region in 2009?
Jiang: The main challenges for Latin America in 2009 will include: 1) how to maintain macroeconomic stability; 2) how to expand exports; and 3) how to stimulate greater domestic demand.
Smith: A key issue for consumers will be the pullback in credit availability. This became clear in October and November, and as a result large-ticket items like cars will see a decline in sales. Sectors where consumers can delay purchases – such as refrigerators, cars, etc – will be hardest hit.
Haar: Some of the main challenges for multinational businesses operating in the region are: (1) reevaluating certain...