Latin Business Chronicle asks leading business executives about Latin America's outlook for 2009.
BY CHRONICLE STAFF
How do you view the business outlook for Latin America in 2009? Latin Business Chronicle asked the top executives at the Latin America divisions of nine U.S. and European multinational companies. Our CEO panel includes:
- Rodolpho Cardenuto, president and CEO of Latin America for SAP, Germany
- Roger Crook, CEO, International Americas, DHL Express, USA
- Carlos Garcia, Latin American Regional Head for Novartis, Switzerland
- Fernando Garcia, vice president for Latin America for American Power Conversion (APC), USA
- Maureen Kempston Darkes, President, Latin America, Africa and Middle East, General Motors, USA
- Olivier Puech, Latin America vice president for Nokia, Finland
- Hernan Rincon, Latin America president for Microsoft, USA
- Leo Rodriguez, President of Latin America for Emerson and Emerson Process Management, USA
- John Slater, Vice President, Latin America and the Caribbean, Continental Airlines, USA
Latin Business Chronicle: How do you view the business outlook for Latin America in 2009?
Crook: No doubt, 2009 will be a challenging year. The world economy has changed dramatically in the last three months. While at first, Latin American appeared to escape the economic downturn, we do foresee a significant impact in 2009 with a slowdown in economies, which influence exports and imports. Despite this, Latin America...