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SAP Boosts Latin America Sales

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SAP can boast a strong half year in Latin America — with more growth to come in the second half.

BY JOACHIM BAMRUD

SAN JUAN, Puerto Rico — German software giant SAP is continuing to see strong growth in Latin America. In the second quarter, its software sales grew by 38.2 percent. And the growth is expected to continue.

"We expect double-digit growth in Latin America, in all markets," says Rodolpho Cardenuto, who was named president and CEO of SAP last month after 17 years at Hewlett-Packard.

The increase follows a strong 2007, when its Latin America software sales grew by 36.5 percent. SAP boasts some 4,800 clients in Latin America, of which 3,300 are small- and medium-sized enterprises. Much of the growth last year and this year is driven by SME. In the first half of the year, SME sales grew by a whopping 87.8 percent.

FIRST BRAZILIAN

Cardenuto, the first Brazilian named to head SAPs Latin America division since it was created in 1994, has...



Keywords: Andean Region, Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Guatemala, Mexico, Paraguay, Peru, Venezuela

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