BY CHRONICLE STAFF
Latin America has traditionally lagged other emerging markets like
"The Latin American team has set the standard for us," says Hans-Peter Klaey, president of SAP's Global SME unit. "I'm very impressed with the local team [including] their knowledge, enthusiasm and passion for SME. I would like to replicate that around the globe."
For the past two years,
A large part of SAP's Latin American success is due to the strong expansion of its business with small- and medium-sized enterprises (SME), which accounted for 70 percent of its revenues in the region last year and 45 percent of new clients. By comparison, SME accounts for 30 percent of SAP's total revenues worldwide. "In
The strong success has been spurred by a combination of factors, including...
Keywords: Asia, demographics, management, Luis Murguia, partner program, referral program