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Changes at SAP and Intel LatAm

New executives head up Latin America operations at SAP, Intel and Romulus.


Cardenuto Replaces Duarte at SAP LatAm
Rodolpho Cardenuto has been appointed president and CEO of SAP Latin America. Cardenuto joins SAP from HP, where he was director of industry sales and alliances for Latin America & Caribbean. During his 15 years at HP, Cardenuto held various positions of increasing responsibility, from sales management in Brazil to leading the company’s SME business at the Latin American level.  Cardenuto replaces Jose Duarte, who was named president and CEO, EMEA after successfully heading up Latin America since January 2006.

Maximoff Heads Up Intel LatAm
Jesus Maximoff
has been named general-director for Latin America for Intel, effective after July. The Spanish executive has been working at Intel for over 12 years, and was previously chief of staff of Sean Maloney, vice-president of the company’s sales and marketing group and chief strategist. Maximoff graduated in Economic Science at the Lycée Perrier College, in France, and in Computer and Telecommunications Sciences at the Anglia University in Cambridge, England. He replaces Ricardo Carreón, who had occupied the position for four years and a half.

Froehner Heads Romulus LatAm 
Juliano Froehner
has been named director for Latin America for Romulus, LLC,  a global strategic communications and government relations consulting firm based in Washington, DC. Froehner, a Brazilian citizen, will also serve as a member of the firm's worldwide senior consulting team.  Prior to joining Romulus, Froehner advised companies on the development of new biotechnology products and helped create a consortium of Brazilian universities to jointly manufacture medical devices leveraging proprietary research.  A former associate with the international law firm Baker & McKenzie, he earned a Master of Law degree from the Harvard Law School and obtained a Master in International Economic Law degree from the University of Warwick, U.K. He is an Assistant Professor at the University of Sao Paulo and is a research associate at the Creative and Innovative Economy Center at George Washington University in Washington, DC.

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