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Online advertising is growing strongly in Latin America, with Brazil leading the way.

BY CHRONICLE STAFF

Online advertising is growing faster in Latin America than the world average. It is also typically outpacing other marketing channels, new data from ZenithOptimedia shows.

The strong growth is mainly due to growing Internet penetration combined with increased usage per person, says Bruno Almeida, advertising and sales director of US Media Consulting, a Miami-based company that places ads in Latin America for companies such as Porsche, Hewlett-Packard, Starwood and Puma.   "More and more people are spending more and more time online," he says. "This makes the medium attractive to advertisers."

Brazils online ad market grew by 66.6 percent last year to $278 million. By comparison, the overall Brazilian ad market grew by 25.1 percent. Argentina, Chile and Uruguay showed similar trends:

  • Argentinas online ad market grew by...



Keywords: Argentina, ARSgroup, Brazil, Chile, China, Colombia, Hewlett-Packard, Uruguay, US Media Consulting, Peru, Procter & Gamble, Puma, Starwood, Unilever

 

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