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PC Sales: LatAm Leads Growth

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Latin America continues to be the fastest-growing PC market worldwide. Brazil and Peru lead the growth.

BY JOACHIM BAMRUD

Shipments of personal computers in Latin America reached 6.3 million units in the first quarter,  market researcher Gartner announced last week. That represents a 19.1 percent increase from the same period last year and confirms Latin America as the fastest-growing PC market worldwide.  By comparison, Asia grew 19 percent, Europe/Middle East/Africa by 14.9 percent, the United States by 3.0 percent and Japan by a mere 0.6 percent.

"The first quarter started better than expected," says Luis Anavitarte, vice president of research at Gartner.

Despite the period including the summer holidays in the southern cone of South America and carnival celebrations in Brazil in February, which normally paralize the country, PC sales grew strongly, he points out. "Brazil grew fantastically in February," Anavitarte says.

Last year, Latin American PC shipments reached a total of 24 milion units, which was 8.9 percent higher than in 2006 and also the highest increase anywhere.  "Many people believe Eastern Europe is ahead of Latin America [in growth]," he says. "The reality is different."

Gartner data shows:

  • Peru is the fastest-growing market in percentage terms, although Brazil continues to be the growth winner in real terms. 
  • U.S.-based Hewlett-Packard continues to be the market leader and widened its gap with U.S.-based Dell last year in Latin America.
  • Chile will become the first country in Latin America to see notebook sales surpass PC sales.

THE MARKETS: BRAZIL, PERU LEAD GROWTH

Brazil, Latin Americas top PC market, is growing strongly thanks to a combination of factors, including a growing economy, increased consumer...



Keywords:  Chile, Dell, Hewlett-Packard, Mexico, Peru, Positivo Informatica

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