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Yahoo! Expands in Latin America

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Yahoo's Latin America sales are up thanks to growing advertisements. It now hopes to get a further boost from wireless.

BY CHRONICLE STAFF

Yahoo! is growing its sales in Latin America helped by more advertising and traffic and markets like Mexico and Argentina

"We are very pleased and excited with our results this year," says Jose Rivera-Font, General Manager, Yahoo! Hispanic Americas. "The online investment in the region is growing faster than any other media and advertisers are already perceiving the benefits of adding Internet to their mix."

WIRELESS INTERNET

It now hopes to gain further traction with the launch of oneSearch and Yahoo! GO through wireless phones in Latin America. The two products are specifically tailored for the smaller screens of wireless devices, offering a better Internet experience than just seeing the traditional web pages.

According to a new Yankee Group report, the market for wireless Internet services in Latin America could potentially be worth as much as...

Keywords: Argentina, ARPU, Brazil, broadband, Flickr, Mexico, oneSearch

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