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Cadillac Eyes Latin America

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Cadillac, already doing well in Mexico, may start selling actively in the rest of Latin America as well.

BY CHRONICLE STAFF

Cadillac, one of General Motor's luxury brands, is looking at expanding its sales in Latin America.

"We're investigating the markets," says John Howell, product director of Cadillac. "The question is when to bring Cadillac to major markets [like] Brazil and Argentina. We have not yet made the decision [but are in the] process of evaluation."

Cadillac would benefit from the successful operations of other GM brands in Brazil and Argentina such as Chevrolet, he says. GM last month reported that it saw a 22 percent increase in vehicle sales in its Latin America, Africa and Middle East region in the third quarter. That was the best performance in that region ever. For the first nine months, sales were up 20 percent.

MARKETING TO POTENTIAL CLIENTS

Howell's comments came during the Miami auto show - a venue GM sees as key to...

 

 

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