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General Imaging: Ambitious Plans

General Imaging, the GE camera licensee, has ambitious plans in Latin America.


Latin Americas digital camera market is growing fast and General Imaging, a US-based start-up company, wants a piece of the action.

"Latin America is a developing market [with] double-digit growth," says Rene Buhay, the companys senior vice president of sales and marketing for the Americas. "A lot of people are buying digital cameras."

Last year, Latin Americans bought 6.7 million digital cameras, an increase of 56 percent over 2005, according to market researcher IDC. "Latin America remains one of the fastest-growing regions in the world for digital cameras," it says.

General Imaging produces China-made digital cameras with the General Electric logo as part of a licensing agreement between the two companies. GE also sells small appliances that are produced by third-party manufacturers, but this is the first digital camera venture for the U.S. giant that produces everything from kitchen and laundry appliances to aircraft engines and power plants.

General Imaging was started last year by Hiroshi “Hugh” Komiya, a former president of Olympus Imaging Corporation. It is now ready to take on rivals like Canon, Sony and Eastman Kodak in Latin America.


The company is starting with Brazil, where its cameras are already being...

Keywords: Argetina, Jaacx Distributors, Mexico, Venezuela


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