German software giant SAP is significantly growing its business and market share in Latin America.
BY JOACHIM BAMRUD
Jose Alberto Duarte is a busy man. As president and general manager for Latin America for German enterprise software company SAP, he is typically more on the road than at his office in Miami. Of 20 business days a month, he travels to Latin America 12 to 15 of those days. "Im not a headquarter guy," he says. "Im a field animal."
All that travel is adding up. Not only is Duarte wracking up massive amounts of mileage on his preferred airline, but SAP is seeing a significant growth in its bottom line in Latin America. SAP software sales last year grew by 39 percent in the region, Duarte says. And the sales momentum continues. In the first quarter this year, sales were up 31.8 percent over the same period last year. "Not only did we have good numbers," he says. "We did well in every segment."
Duarte declined to give specific revenue figures, but annual revenues for SAP in Latin America are now likely just under $500 million, or around 4 percent of SAPs total sales of $12.4 billion, according to Ray Wang, principal analyst at Forrester Research.
Latin America is one of the fastest-growing areas of the world for SAP. The...