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Valentine’s Day: Colombian Success


Augusto Solano should be a carefree man these days. The association he heads up  — the Colombian Association of Flower Exporters, or Asocolfolores — is expecting yet another big sales day on Wednesday, February 14 - the day the United States celebrates Valentines Day. The event accounts for 15 percent of all Colombian flower sale volumes during the whole year. By value, its even more.

And since Valentines this year (as last year) comes on a weekday, thats also good news. "Usually weekdays are better than weekends," he says. Most people stay at home over the weekends, but are more likely to buy flowers during the week, he says. And among weekdays, Wednesday is considered a good day.

Colombia accounts for 62 percent of the...

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