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Milestone Year for LBC

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Latin Business Chronicle boosted traffic, recognition and revenues last year.

BY CHRONICLE STAFF

Last year marked a new milestone for Latin Business Chronicle. Traffic grew dramatically, we changed our format, got a new design, increased our recognition and boosted revenues.

In the fourth quarter, Latin Business Chronicle registered a total of 1.2 million pageviews, which was an increase of 248.2 percent from the same quarter in 2005. The number of hits grew even more - by 590.9 percent to 3.5 million. Meanwhile, the number of unique visitors reached 51,831 in the fourth quarter last year, an increase of 49.4 percent from the same period a year earlier. Measured by month, the average was 17,277 visitors, also 49.4 percent higher than in 2005.

In the first half of 2006, we registered almost 2 million hits (1,981,910), an increase of 281.4 percent from the same period last year, when we registered 519,668 hits, according to Webalizer.

In general the increase in traffic is due to a combination of factors, including a new format, a new design, growing recognition and specific articles and reports.  The traffic increase started earlier in the year, when we in April changed our format from monthly to weekly, becoming more current. But the real traffic boost came after we implemented a new look in late August.

The benefits all came together in the last quarter, when we saw a marked jump in traffic. On December 4 we set an all-time record in hits - a whopping 136,754. That day we published a special report on what the re-election of Hugo Chavez meant for the Venezuelan economy.

Growing recognition, including by other media, also played a part in the traffic boost. In the 4th quarter last year we were quoted by US media like USA Today, The Washington Post, The Miami Herald and El Nuevo Herald and Latin America media like BNAmericas (Chile),  El Periodico de Mexico (Mexico),  El Tiempo (Colombia), Honduras This Week (Honduras), Hoy (Ecuador), La Nacion (Costa Rica), La Prensa (Nicaragua), La Prensa (Panama), La Prensa Grafica (El Salvador), Notimex news agency (Mexico), Panama America (Panama), and Prensa Libre (Guatemala).

Meanwhile, in November we gradually implemented our new premium service, which enables paying subscribers to access all our content, including articles and rankings, while restricting access for non-paying readers. Among the new subscribers are companies like HP and BDO Seidman, banks like Scotiabank and law firms like White & Case.

"We expect to increase traffic and revenues this year, thanks to growing interest in Latin America and the increased recognition of Latin Business Chronicle as a key source for developments in the region," says Joachim Bamrud, editor-in-chief of Latin Business Chronicle.

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