US computer giant Dell (Nasdaq: DELL) saw a 70% rise in PC sales in Latin America in the third quarter of fiscal year 2007, news service Latin Business Chronicle reported, citing preliminary data from consultancy Dataquest.
"We are seeing strong growth throughout the region," the news service quoted Dell's VP and CEO for Latin America, Eric Dithmer, as saying. "The position in all of the markets is strong and we continue to make it stronger," he said.
The latest growth comes after a strong second quarter when Dell grew by 44.9%, nearly twice the overall market growth (24.8%).
"They [Dell] continue to be in double-digit growth mode because they continue to position themselves in Latin America," the news service quoted consultancy Gartner VP for research Luis Anavitarte as saying.
Though Dell is still relatively new in the Latin American region, it is the second largest PC and notebook vendor behind Hewlett Packard (HP) (Nasdaq: HPQ). The company accounted for 8.2% of all desktop PCs sold in the region in the second quarter and 18.5% of all notebooks sold, according to tech consultancy IDC.
Various factors contribute to Dell's success, including growing demand for notebooks, improved economies in Latin America, a growing physical presence in the region and the company's position as the top PC vendor worldwide until recently, Latin Business Chronicle reported.
Anavitarte added that Dell has been able to capitalize on worldwide accounts to get a good foothold in Latin America.
Dell has sold most in the countries where it has direct offices, such as Brazil, Mexico, Argentina, Chile, Colombia and Puerto Rico.
According to Dithmer, laptop sales account for most of the company's sales across the region. "The growth in notebooks is five to six times faster than desktops," he said.
The executive also said Brazil is the biggest market for Dell in Latin America. The company has a 5.5% share in the Brazilian market and a 20.9% stake in the laptop segment, according to IDC.
Copyright 2006 BNamericas.com