READERS AND TRAFFIC
For the first six months of 2007, Latin Business Chronicle registered a total of 3.5 million page views and 7.7 million hits from a monthly average of 17,145 unique visitors. That compares with 2.0 million hits during the first half of 2006 and 519,668 hits in the first half of 2005. On average that means we had 578,355 page views and 1.2 million hits a month in the first half of 2007. See more details in our Readers & Traffic section.
In the first half of 2007, the page views were broken down as follows:
Front page: 198,517 page views.
Rest of site: 3,271,618 page views.
VISITOR ORIGIN
In terms of geographic origin of our traffic, the United States typically accounts for 70 to 75 percent of all page views per month. For the first six months of 2007, the top ten countries for visits were:
1) United States
2) China
3) Canada
4) France
5) United Kingdom
6) Panama
7) Venezuela
8) Italy
9) Germany
10) Costa Rica
Close behind are countries like Brazil, Chile, Sweden, India and Mexico.
CORPORATE EXECUTIVES
Our readers are mainly business executives from companies such as Agilent, Alfa Laval, American Airlines, Apple, Assurant, Avaya, Avis, Bain, Barings, Bear Stearns, BP, Cargill, CB Richard Ellis, Chevron, Coca-Cola, Coldwell Banker, Colliers International, Dell, DHL, Elizabeth Arden, Experian, ExxonMobil, Elizabeth Arden, Fedex, General Motors, Global Crossing, Hilton Hotels, HP, HSBC, Hughes Hubbard, Infineon, Intel, JPMorgan, Lenovo, Maersk, Mexicana, NAI Global, Nestle, Nokia, Nortel, Oracle, Polo Ralph Lauren, SAP, SBC, Scania, Scotiabank, Shell, Sheraton, Skadden Arps, Symbol, Total, UBS and UPS.
DECISION MAKERS
According to our latest reader survey*,
27.0 percent make the final decision on travel, 18.9 percent on banking, 18.9 percent on technology and
16.2 percent on all (as well as office rent and lease).
20.5 percent of our readers work at companies with annual sales between $25 and $500 million, while
12.9 percent represent companies with annual sales between $500 million and more than $1 billion.
17.0 percent are CEOs.
58.7 percent work for companies based in the United States, 30.4 percent for companies based in Latin America and 8.7 percent for companies based in Europe.
