Media Kit

Abel Halpern August 17, 2006

Latin Business Chronicle is the weekly online journal on Latin America's business and technology.

THE TRENDS, THE RANKINGS & THE NUMBERS

Miami-based Latin Business Chronicle offers the trends beyond the daily headlines, through weekly in-depth reports and commentaries. We also provide unique rankings on Latin America’s Top 100 M&A’s, Latin America’s Top 25 Ports and the widely-quoted Latin Business Index, Latin American Globalization Index, Latin Technology Index and Latin Security Index (all four the first of their kind). Latin Business Chronicle also provides updated statistics on Latin American trade with the United States, Europe, Canada and China, Latin America’s GDP and GDP per capita and more as well as a comprehensive section with updated data on topics ranging from billionaires and poverty to corruption and globalization in Latin America.

DAILY NEWS & QUARTERLY OUTLOOKS

Latin Business Chronicle also publishes a daily news service, Daily Latin Business News, geared toward busy executives who want to quickly see the key business headlines on Latin America. And, with the Inter-American Dialogue in Washington, we publish Latin America Outlook, which provides quarterly updates on the region’s economic, business and political outlook based on reporting and interviews with more than 40 of the leading business executives and Latin America experts.

RECOGNITION

Latin Business Chronicle has been quoted by such media as the Financial Times, Bloomberg, The Washington Post, USA Today and The Miami Herald and such institutions as the World Economic Forum, The World Bank and the Council on Foreign Relations. We have also been selected as an Editor’s Choice by InfoBrazil, while 3Clix.com says we provide "intelligent and current analysis of the large economic issues that face Latin America.

OUR EDITORIAL STAFF & CONTRIBUTORS

Joachim Bamrud, Editor-in-Chief
Bamrud, a former editor-in-chief of Latin Trade magazine, is an award-winning journalist with nearly 25 years experience covering Latin America for U.S., European and Latin American media, including Reuters, UPI, The Miami Herald, Christian Science Monitor, Global Finance, WorldBusiness, NewsMax and Detroit News. He is also the author of Panama Jack, a spy novel set in Panama and China.

Ronald Buchanan, Mexico Correspondent
Buchanan is a Scottish-born journalist who has lived in Mexico for more than 15 years, reporting for a wide range of media in the United States and Britain, including the Financial Times. He was the founding editor of the Mexico City Times and is a former executive editor of the international edition of the London-based daily The Guardian.

Thierry Ogier, Brazil Correspondent
Ogier is a French journalist who has covered Brazil for the past 10 years for various media, including Economist Intelligence Unit, Financial Times, BBC and Les Echos.

In addition, we publish contributions from leading experts on Latin America, including Eric Farnsworth, Richard Feinberg, Jerry Haar, Jeremy Martin, Roger Noriega, Walter Molano, Peter Rösler and Alan Stoga.

READERS AND TRAFFIC

For the first six months of 2007, Latin Business Chronicle registered a total of 3.5 million page views and 7.7 million hits from a monthly average of 17,145 unique visitors. That compares with 2.0 million hits during the first half of 2006 and 519,668 hits in the first half of 2005. On average that means we had 578,355 page views and 1.2 million hits a month in the first half of 2007. See more details in our Readers & Traffic section.

In the first half of 2007, the page views were broken down as follows:
Front page: 198,517 page views.
Rest of site: 3,271,618 page views.

VISITOR ORIGIN

In terms of geographic origin of our traffic, the United States typically accounts for 70 to 75 percent of all page views per month. For the first six months of 2007, the top ten countries for visits were:

1) United States
2) China
3) Canada
4) France
5) United Kingdom
6) Panama
7) Venezuela
8) Italy
9) Germany
10) Costa Rica

Close behind are countries like Brazil, Chile, Sweden, India and Mexico.

CORPORATE EXECUTIVES

Our readers are mainly business executives from companies such as Agilent, Alfa Laval, American Airlines, Apple, Assurant, Avaya, Avis, Bain, Barings, Bear Stearns, BP, Cargill, CB Richard Ellis, Chevron, Coca-Cola, Coldwell Banker, Colliers International, Dell, DHL, Elizabeth Arden, Experian, ExxonMobil, Elizabeth Arden, Fedex, General Motors, Global Crossing, Hilton Hotels, HP, HSBC, Hughes Hubbard, Infineon, Intel, JPMorgan, Lenovo, Maersk, Mexicana, NAI Global, Nestle, Nokia, Nortel, Oracle, Polo Ralph Lauren, SAP, SBC, Scania, Scotiabank, Shell, Sheraton, Skadden Arps, Symbol, Total, UBS and UPS.

DECISION MAKERS

According to our latest reader survey*,

27.0 percent make the final decision on travel, 18.9 percent on banking, 18.9 percent on technology and
16.2 percent on all (as well as office rent and lease).
20.5 percent of our readers work at companies with annual sales between $25 and $500 million, while
12.9 percent represent companies with annual sales between $500 million and more than $1 billion.
17.0 percent are CEOs.
58.7 percent work for companies based in the United States, 30.4 percent for companies based in Latin America and 8.7 percent for companies based in Europe.