Business Intelligence
Where Am I?


16th August 2006

NAFTA has created a new geographical reality for U.S. and global companies. A new book takes a closer look at the differences and similarities of the “new” North America.
BY JOACHIM BAMRUD
BEFORE SUBCOMANDANTE Marcos led a ragtag army of Indian rebels in Chiapas on New Year’s Day 1994, the date was supposed to mark the beginning of a new era for Mexico. Thanks to the North American Free Trade Agreement (NAFTA), which went into effect that day, Mexico was going to take one major step closer to the wealth and prosperity of its northern neighbor. President Carlos Salinas had on more than one ocassion confidently predicted that it was only a matter of time before Mexico would leave the Third World and enter the First World.
As we know that didn’t quite happen. Instead, 1994 turned out to be one of Mexico’s worst years in recent history, starting with the armed rebellion that gave investors the impression of an unstable country and ending with a crash in the local currency that had repercussions throughout the Americas.
As one of the New York Times correspondents in Mexico, Anthony DePalma covered first-hand the increased expectations in 1993 and the disaster of 1994 before later ending up as a correspondent in the United States’ other neighbor, Canada.
As a result, he managed to obtain a unique perspective on the “new” North America, as seen through the eyes of both top officials and average citizens. The result is Here: A …

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