Retail giant Walmart’s strategy for Latin America
Photo: Mike Mozart/Flickr

Photo: Mike Mozart/Flickr

19th April 2017

Interview with CEO for the region, Enrique Ostalé

Walmart is the largest retailer and one of the largest employers in Latin America. What is the strategy for the region? Where do you plan to create new jobs?
Our strategy remains consistent wherever we do business. We’re focused on running simple, sustainable businesses with a focus on our retail core. At the same time, we’re committed to supporting the emerging middle classes throughout Latin America by promoting socioeconomic development via supercenters and smaller store formats. Through our smaller formats, we can offer an assortment of goods more oriented to the basic grocery products every family needs on a daily basis, with lower prices, high presence of private brands and bulk volume.
Through the addition of these new formats to our already successful supercenter model, Walmart is able to reach more customers with lower prices while also creating more employment opportunities in rural areas.
Mexico is the largest division of Walmart outside the U.S., and now faces the uncertainty of the new circumstances surrounding bilateral relations. Does this affect your investment plans?
I like to think of Walmart as a local company, on a global scale. For example, most of what Walmex sells in Mexico is sourced from Mexico, and Walmex is proud of the important and integral place it has in Mexican society and economy. Similarly, most of what Walmart sells in the United States is sourced from the United States, where we have a …

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