Top tech CEOs on Latin America’s road to the digital economy
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5th January 2017

The digital business model, network readiness, public-private partnerships and a new social contract were the topics discussed by top technology CEOs at the “Going Digital” panel in Miami last October.
The participants were César Cernuda, President, Microsoft Latin America; Claudio Muruzábal, President, SAP Latin America & The Caribbean; Laxman Narasimhan, CEO, Latin America, PepsiCo; Luiz Ros, Special Advisor for Innovation, Digital Economy, at the Inter-American Development Bank (IDB); and Blanca Treviño, President & CEO, Softtek.
The event was part of the Council of the Americas Symposium and 22nd Bravo Business Awards.
Hosting the panel was CNN Dinero’s anchor Xavier Serbiá. He split the session in five main areas—the digital business model, network readiness, public-private partnerships, regulation, and inequality and a new social contract.
The digital business model
 
Panelists agreed on the importance that digital transformation is having —and will continue to have— in a firm’s business model.
“The topic will transform PepsiCo” —said the company’s regional CEO, Mr. Narasimhan. “Digital is key for innovation and scale,” he added, while explaining how, for example, farmers are using digital innovation to measure a more adequate water utilization.
The PepsiCo executive also mentioned product distribution as another area in which digital transformation is expected to have an impact. “The final impact will depend on the speed at which consumers want …

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