The digital business model, network readiness, public-private partnerships and a new social contract were the topics discussed by top technology CEOs at the “Going Digital” panel in Miami last October.
The participants were César Cernuda, President, Microsoft Latin America; Claudio Muruzábal, President, SAP Latin America & The Caribbean; Laxman Narasimhan, CEO, Latin America, PepsiCo; Luiz Ros, Special Advisor for Innovation, Digital Economy, at the Inter-American Development Bank (IDB); and Blanca Treviño, President & CEO, Softtek.
The event was part of the Council of the Americas Symposium and 22nd Bravo Business Awards.
Hosting the panel was CNN Dinero’s anchor Xavier Serbiá. He split the session in five main areas—the digital business model, network readiness, public-private partnerships, regulation, and inequality and a new social contract.
The digital business model
Panelists agreed on the importance that digital transformation is having —and will continue to have— in a firm’s business model.
“The topic will transform PepsiCo” —said the company’s regional CEO, Mr. Narasimhan. “Digital is key for innovation and scale,” he added, while explaining how, for example, farmers are using digital innovation to measure a more adequate water utilization.
The PepsiCo executive also mentioned product distribution as another area in which digital transformation is expected to have an impact. “The final impact will depend on the speed at which consumers want …
Subscribe to latin trade magazine
Click here to begin a subscription for Latin Trade magazine, available both in print and online.
Subscribe to lt.com
Click here to begin an online subscription to LT.com, with its extensive ranking, indices, and market intelligence on Latin America.
Subscribe to free Newsletter
Subscribe here to our free newsletter – getting the latest business headlines from Latin America in your inbox every day.
For the second straight year, the general improvement in the conditions for setting up a …
A conversation with Ruth Shady, the discoverer of the city that caused America’s past to be …