The Top 10 Growth Markets In Latin America


Cars are one of the hottest markets in Latin America this year.

11th August 2014

What are the hottest products selling in Latin America?
By Abel Delgado, US Media Consulting
In pursuing new business in Latin America, it can be helpful for agencies to discover the sectors in the region that are notching more sales and expanding. US Media Consulting reviewed a combination of data, including industry reports and projections, to identify the top growth markets in Latin America.
Cars
In January 2014 Nielsen reported that Latin American consumers have one of the highest purchase intents in the world for cars: 75% plan to buy a new or used car this year, 10% above the global average. This strong purchase intent reflects sales growth in different Latin American markets:
-Argentina set a record in 2013 for the registry of new cars, posting an increase of 13.5% compared to 2012.
-New car sales in Chile increased by 12% in 2013.
-Mexico’s car market grew by 7.7% in 2013
-Car sales in Panama grew by 16% in 2013.
-Peru’s car market posted a 8% increase in new car sales in 2013 with a 12% increase projected for 2014.
Cosmetics
While there haven’t been numbers reported for all of Latin America, a number of individual markets in the region have posted notable growth in the cosmetics sector:
-According to theAssociaçãoBrasileira dos Distribuidores de LaboratóriosNacionais, sales of beauty, hygiene and cosmetics products in Brazil will increase by 11% to 20% in 2014
-Cosmetics sales in Chile in the first quarter of 2014 grew by 3% compared to Q1 of 2013 and overall the …

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