The end of Brazil?
62827554-BD63-4E2B-A03E-0CDC47ABEF36.jpg__330__300__CROPz0x330y300

8th October 2014

We would all like, in four years’ time, to be able to parody Mark Twain and say: “Reports of the death of Brazil have been greatly exaggerated.”
By Marcos Troyjo
We would all like, in four years’ time, to be able to parody Mark Twain and say: “Reports of the death of Brazil have been greatly exaggerated.”
These presidential elections are unfolding in circumstances that reinforce the “Perfect Storm” theory.
Poor macroeconomic management, the end of cheap liquidity for emerging markets, dangerously aligned vectors that have pushed Brazil into a delayed process of adjustment, driven not by the economic authorities but by the reconfiguring turbulence of the market.
It is this potential devastation of value for companies and individuals that is being called the “end of Brazil”.
Taking a moral stand against the market is unintelligent. Better to redirect it than to try to resist it. The market is reality’s lawyer. It has an unshakable commitment to its client.
The fact is that a certain kind of Brazil reached its “end” six years ago. Not the Brazil that is a byword for investment portfolios, but the “Brazilian dream”.
What came to an end was the illusion that by using a repackaged version of import substitution and expansion of consumption, we had found the formula for social inclusion and growth.
The “Brazilian model” doesn’t cut any ice in the rich countries. “Soft power” allied with poor economic performance has ceased to be the standard for emerging markets. Of course, …

Click here : Log In To Read The Full Story
Subscribe to latin trade magazine
Click here to begin a subscription for Latin Trade magazine, available both in print and online.
Subscribe to lt.com
Click here to begin an online subscription to LT.com, with its extensive ranking, indices, and market intelligence on Latin America.
Subscribe to free Newsletter
Subscribe here to our free newsletter – getting the latest business headlines from Latin America in your inbox every day.
LOGIN
FOR READ MORE LOGIN
LOGIN
LOGIN
Forgot your password
SEND
READ MORE
Aenean sollicitudin, lorem quis bibendum auctor, nisi elit consequat ipsum, nec sagittis sem nibh id elit. Duis sed odio sit amet nibh vulputate cursus a sit amet mauris. Morbi accumsan ipsum velit. Nam nec tellus a odio tincidunt auctor a ornare odio. Sed non mauris vitae erat consequat auctor eu in elit.Aenean sollicitudin, lorem quis bibendum auctor, nisi elit consequat ipsum, nec sagittis sem nibh id elit. Duis sed odio sit amet nibh vulputate cursus a sit amet mauris. Morbi accumsan ipsum velit. Nam nec tellus a odio tincidunt auctor a ornare odio. Sed non mauris vitae erat consequat auctor eu in elit.
Read the current issue of Latin Trade Magazine

Access Denied

Please log in or register

Read Our Latest Issue

latintrade-followus-spanish
FOLLOW US