Latin America’s Top Auto Manufacturers: General Motors maintains leadership
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16th June 2015

Japanese firms gained market share last year
 
By David Ramirez
 
Latin Trade’s Top Auto Manufacturers in Latin America Index, which ranks sale volumes for the top 25 automakers in Mexico and South America, reflects an 8 percent fall in total vehicle sales in the region in 2014, to 6.14 million units.
 
Only a handful of companies in the ranking posted growth, whereas the top five manufacturers in the region (which account for 70 percent of the market) experienced slumping sales.  
 
The industry was largely affected by a 7 percent sales drop in Brazil –the region’s largest market– to 3.5 million units.
 
Sales volumes also declined in Chile and Peru, by 11 and 5 percent, respectively, to about 338,000 and 184,000 each. They plunged even faster in Argentina and Venezuela, by 29 and 76 percent, respectively, to almost 684,000 and 24,000 each.
 
In contrast, promotions attracted buyers in Mexico and Colombia, where sales rose by 7 and by 11 percent, to 1.13 million and nearly 326,000 units, respectively.
 
US-based General Motors (GM) leads Latin Trade’s ranking, with 18 percent market share despite sales volumes contracting 11 percent, to less than 1.1 million.
 
GM’s activity fell at a similar rate in Brazil (to slightly above 492,000 units), though it grew in other key markets where it leads, such as Mexico, Colombia and Chile (by 8, 11 and 14 percent, respectively).
 
Volkswagen (Germany) is 2nd in the ranking, with little over …

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