Latin America 2011: Expert Q&A
    5th January 2011

    Latin Business Chronicle asks leading Latin American experts about the region’s business outlook in 2011.
    BY LBC STAFFWhat will be the main challenges facing business in Latin America in 2011? Latin Business Chronicle asked four prominent Latin America experts. Our panel includes:

    Rogelio Caceres, Latin America vice president, Frontier Strategy Group, USA
    Jerry Haar, associate dean and professor in the College of Business Administration at Florida International University, USA
    Peter Rösler, deputy general manager of Lateinamerika Verein, Germany
    R. Viswanathan, India’s ambassador to Argentina, Paraguay and Uruguay
    Latin Business Chronicle: How do you view the outlook for business in Latin America in 2011?
     
    Caceres: Now is the moment to invest in Latin America. The last 15 years have seen impressive reform and policy continuity that have solidified the region’s fundamentals. As the dust from the financial crisis settles, we foresee a long period of sustainable growth. Our view is informed by our focus on four drivers: decreased exposure to commodities shocks, growth of domestic consumption, policy continuity, and low inflation (by historical standards). Growing recognition of the sustainability of these drivers is going to result in an improved global recognition of Latin America as a newly redefined, highly attractive market. The downside of this recognition is that executives should therefore expect greater competition—from multinationals, as well as from …

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