Photo: John Murphy/Flickr
Spanish site success: The low-cost airline has seen a 363 percent increase in its revenue after implementing a Spanish-language mobile site developed by MotionPoint in mid-2014.
By Diego Hernández
U.S. carrier JetBlue Airways Corporation has become one of the most solid companies of its industry after it set out to conquer the Latino market in the United States through a mobile site designed by Florida-based MotionPoint.
The airline was founded in 2000, and began operations in 2001 at Long Beach airport in California. Three years later it expanded to Boston’s Logan International, and since then is present in Fort Lauderdale and Orlando, Florida, as well as Washington-Dulles.
“In 15 years, we’ve created a unique airline. It’s not just a full-service, low-cost airline, but also a company that offers excellent service at good prices, the best of both worlds,” Catalina Bretón, JetBlue’s Commercial and International Planning Director, told Latin Trade.
Through its motto “to bring humanity back to air travel,” the airline has focused on customer service. The company was the first airline to introduce live T.V. on board, and today it is one of the carriers that offers on-board wi-fi.
In 2005, JetBlue decided it was time to expand to Latin America, beginning with two routes: one to the Dominican Republic and the other to Puerto Rico. Now it flies to 35 cities and operates 85 routes throughout the region.
Due to its growth in the region, the firm decided to focus its strategy on …
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