Five-Star Puerto Rico


Fort San Cristóbal in San Juan, Puerto Rico. (CC Public Domain)

12th October 2016

How Puerto Rico plans to increase the number of visitors – and revenues – through tourism in 2017 and 2017. Details of the strategy from an interview with Ingrid Rivera, director of the Tourism Company of Puerto Rico (PRTC).
To place Puerto Rico once again as the major air hub of the Caribbean and to increase the participation of tourism to 8 percent of GDP are two of the clear-cut goals the Puerto Rico Tourism Company has set for 2017. Ingrid Rivera Rocafort, executive director of that office, spoke to Latin Trade.
What are the goals the PRTC has set for 2016 and 2017 in terms of visitors to the island?
To raise the participation of the tourism industry to 8 percent of Gross National Product, which would represent an increase in the economy of around $1.1 billion, plus we would be getting closer to more than 9 percent of the world average and recovering our position as the leader in the Caribbean.
What are the strategies you are thinking of using to achieve that number of visitors?
There are three. First, position Puerto Rico once again as more of an air hub of the Caribbean. We have to increase the choices of airlines and the existing routes on the island. Second, develop a world class tourist product. We want to invest and support our investors where there is potential for growth, economic development and job creation. Third, diversify our market niches.
Is there something with Chinese tourists in mind? Millennials?
We are less focused on attracting …

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