Twitter on the lookout for partners in Latin America


Twitter Fronts at the Perez Arts Museum in Miami, FL on Tuesday, October 30, 2018. Photo by Scott McIntyre

5 noviembre 2018

Twitter seems to be in an all-out drive to expand its video content. The San Francisco-based company is looking for partners that can deliver premium video content in sports, news and entertainment in Latin America, said Kay Madati, Vice President and Global Head of Content Partnerships at Twitter, in an interview with Latin Trade.
Through an aggressive content partnership strategy, it has potentially brought thousands of hours of live stream and video highlight programming to its platform. In September, the company unveiled 53 video content partnerships in Asia-Pacific, and last week, 11 more in Latin America.
“We have 11 deals that end up executing about 30 different pieces of premium video content across the platform. Everything from sports with Fox Sports or the NBA, to news with Reuters, Vice Media and BuzzFeed, and on the entertainment side, we have some executions with Viacom, SonyTV and Turner Broadcasting,” said Kay Madati. (The complete list of partnerships here)
Their hunt for new partners did not end last week with an event to announce their new deals. On the contrary, it is the beginning. “I still think there is a whole lot more opportunity. That’s why are doing the event to let the market know that Twitter is an essential premium video content destination, and continue to create the momentum in the marketplace,” Madati added.
Videos on the rise
Among big tech companies, content partnerships have been a particularly dynamic area in recent months. Every …

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