Expedia by Expedia


2 enero 2019

Interview with Mark Okerstrom, president and CEO of Expedia Group.
One of the first things Mark Okerstrom, president and CEO of Expedia did when he began his tenure in august of 2017, was to change the company’s logo. The old logo, as he claims, “was a bit ugly.” In all truth, it was the right aesthetic move. A critic at the time called the old logo, “a refugee from the 1900s.”
But more than anything, the fresh image and its rebranding to Expedia Group, from just Expedia, was meant to support a change in the company mindset, Okerstrom said at a small press gathering at Explore ’18, a company partner’s event in Las Vegas.
When Okerstrom introduced the new Expedia Group name and logo back in March 2018, he said it would better reflect the global nature of the business, and its identity as a technology company in travel, “more clearly articulating who we have become and who we aspire to be,” he noted. “With this clarity and focus, we can now get on with what we do best: bringing the world within reach for travelers and partners across the globe.”
This company is in the right sector. Per UNWTO, tourism generates 10% of the world’s GDP. It is one of the fastest growing economic sectors in the planet, and its business volume equals or even surpasses that of oil exports. How does the CEO a tech company, leader in this industry, view the world?
His take on Latin America
“Mexico has been huge,” the CEO said about the company’s largest market in Latin …

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