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Highways: A community for Converse

Highways: A community for Converse

An audacious publicity campaign in Mexico and Brazil. Not all publicity campaigns are ATL (Above The Line) – that is, announcements distributed conventionally through television, print or radio. The world of BTL (Below The Line) is growing, and though it already exists in the form of promotions  – events at which brands advertise to their [...]

The Duster Walkers

The Duster Walkers

How to liven up a Renault         Buyers of 4×4 vehicles use them much more for traveling around the city than for rural settings, although that’s what they were designed for. People choose them because they like them and because it’s the style, even though they drive mainly in the city and [...]

The Bud Clock

The Bud Clock

How Budweiser made a breakthrough in Ecuador, a market that had been dominated by one brand for a century. Quick-response bar codes seem to be one of those technological developments that arrived before people could realize their true potential. But in Latin America, however, people in the advertising industry seem to have caught on to [...]

Photos: courtesy of www.colombia.co

Colombia, The Only Risk Is Wanting To Stay…

Selling Colombia as a tourist destination in the international market has been a difficult task in the past. Right-wing paramilitaries, left-wing rebels and drug-trafficking cartels all gave the country a negative and dangerous image, difficult to tackle through campaigns or communication strategies. For many foreigners, images of drug  violence eclipsed the Colombia of Juan  Valdez, [...]

High Impact Without Transgressions

High Impact Without Transgressions

Technical Credits Title: Insufficient Proposal Agency: Young & Rubicam Chief Creative Officers: Martin Mercado, Diego Tuya, Martin Goldberg, Dario Rial Creative Director:Sergio Paoletta / Mariano Pazos Art Director: Stuart Martin   Banco Galicia is one of the most generous companies in Argentina in terms of the benefits and discounts it provides to its credit card clients. [...]

Chileno Becker Beer’s Talking Can

Chileno Becker Beer’s Talking Can

Technical credits Creative General Director: Cesar Agost Carreno Creative Director: Francisco Camacho Martino Editor: Juan Pablo Tyrer Art Director: Juan Pablo Alvarez Audiovisual Production: Jenny Saavedra Account Director: Valeria Haddad Production House: Cine 3 Director: Pablo Guarnaccia Executive producer: Fernanda Sala Post-production house: Sastre “This can will self-destruct in four, three, two, one…” goes the [...]

Rediscovering the Identity of a Country

Rediscovering the Identity of a Country

“FOR PERU FROM PERU” Medium: Television/Cinema/Internet Agency: Young & Rubicam Peru Client: PromPeru Product: Country brand Executive Creative Director: Flavio Pantigoso Production: Cine70 Films Director: Ricardo Maldonado One of the toughest advertising challenges is to develop a country brand, and the Peruvian Promotion Commission (PromPeru) turned to Young & Rubicam Lima to carry out the [...]