All Entries in the "Spotlight" Category
The Bud Clock
How Budweiser made a breakthrough in Ecuador, a market that had been dominated by one brand for a century. Quick-response bar codes seem to be one of those technological developments that arrived before people could realize their true potential. But in Latin America, however, people in the advertising industry seem to have caught on to [...]
Colombia, The Only Risk Is Wanting To Stay…
Selling Colombia as a tourist destination in the international market has been a difficult task in the past. Right-wing paramilitaries, left-wing rebels and drug-trafficking cartels all gave the country a negative and dangerous image, difficult to tackle through campaigns or communication strategies. For many foreigners, images of drug violence eclipsed the Colombia of Juan Valdez, [...]
High Impact Without Transgressions
Technical Credits Title: Insufficient Proposal Agency: Young & Rubicam Chief Creative Officers: Martin Mercado, Diego Tuya, Martin Goldberg, Dario Rial Creative Director:Sergio Paoletta / Mariano Pazos Art Director: Stuart Martin Banco Galicia is one of the most generous companies in Argentina in terms of the benefits and discounts it provides to its credit card clients. [...]
Chileno Becker Beer’s Talking Can
Technical credits Creative General Director: Cesar Agost Carreno Creative Director: Francisco Camacho Martino Editor: Juan Pablo Tyrer Art Director: Juan Pablo Alvarez Audiovisual Production: Jenny Saavedra Account Director: Valeria Haddad Production House: Cine 3 Director: Pablo Guarnaccia Executive producer: Fernanda Sala Post-production house: Sastre “This can will self-destruct in four, three, two, one…” goes the [...]
Rediscovering the Identity of a Country
“FOR PERU FROM PERU” Medium: Television/Cinema/Internet Agency: Young & Rubicam Peru Client: PromPeru Product: Country brand Executive Creative Director: Flavio Pantigoso Production: Cine70 Films Director: Ricardo Maldonado One of the toughest advertising challenges is to develop a country brand, and the Peruvian Promotion Commission (PromPeru) turned to Young & Rubicam Lima to carry out the [...]
