Marketing & Database Director
Responsible for the strategic planning and implementation of all marketing initiatives that involve revenue generation through subscription sales to online and print products, increased renewal rates for subscriptions, ticket sales to conferences and other live events, and other business building exercises for the Latin Trade Group.
Time to Buy a Watch?
Although demographics in Latin America support luxury-goods consumption, in-region purchases of items such as men’s watches likely do not reflect the market potential, analysts and industry experts say.
Latin 500: Walmart: Latin American Success
How Walmart has built Latin America’s largest and most successful retail business.
Country Report: Chilean Champion
Although Brazil is the investor favorite in Latin America, Chile remains the country with the best business environment, according to the 2011 Latin Business Index from Latin Business Chronicle.
Special Report: Outsourcing 2.0
From the early days of call centers, outsourcing in Latin America has grown to include a broad range of business processing and IT services. Providers are thriving, thanks to a trio of trends: global integration of the industry, the increased popularity of near-shoring and robust demand from in-region customers.
Ask the Concierge – Hilton São Paulo Morumbi
The Hilton São Paulo Morumbi was ranked as the No. 1 hotel in the city in Latin Trade’s 2011 business travel survey. Interview with chief concierge Caio Vega.
Made in Colombia
Juan Valdez may be middle age, but he’s adept at social media — and he’s in demand. The fictional spokesman for the Colombian Coffee Growers Federation has 850,000 followers on Facebook, more than any other Latin American brand, according to federation spokeswoman Martha Sanchez.
Snapshot: Digital Cameras
Camera phones may be the go-to choice for documenting good times with friends — or revolutions in North Africa and the Middle East — but the market for dedicated digital cameras is growing in Latin America, makers of the device say.
English as Lingua Franca
Mandarin may have the most speakers in absolute terms, but in the globalized economy of the 21st century, English is the language of international business.
Inflation Champions
Argentina’s economy grew by 9.2 percent last year — Latin America’s second-best performance, after Paraguay. This year, Argentina’s economy should expand by another 6 percent, the International Monetary Fund estimates. Nomura Securities is more bullish, estimating an 8 percent expansion.
Air Traffic: European Boom
Despite economic turmoil in several countries, more flights traversed the Atlantic from European airports to all points in Latin America and the Caribbean in 2010 compared to 2009.
Uruguay: Strong Growth, Solid Outlook
The economic indicators coming out of Uruguay give government officials much to cheer about. Last year, the economy grew by 8.5 percent, the fourth-highest increase in Latin America, according to a Latin Business Chronicle analysis of data from the International Monetary Fund (IMF). Officials estimate growth of 5 to 6 percent this year.
Wireless: Latin America’s Wireless Boom
Latin America’s wireless sector, the world’s fastest-growing, is expected to expand even more, partly spurred by smartphones.
Best of Travel
Latin Trade presented award certificates to hotel and airline executives whose properties and companies were rated the best in Latin America by participants in the magazine’s annual business travel survey. The travel survey has been featured in the magazine since 2003, most recently in the January-February 2011 issue. Visit latintrade.com for the complete results of the latest survey.
Brazil Invoicing Goes Digital
How one technical solution enables companies in Brazil to comply with new regulations and save time.
Ask the Concierge – JW Marriott Bogota
The JW Marriott Bogota, which opened its doors in July 2010, was only the second Marriott in all of Colombia. The property gets high marks from business travelers, who ranked it as the No. 1 hotel in Bogota in Latin Trade’s annual reader survey.
Mexico: The Comeback Kid
After a difficult few years, Mexico is gaining traction. Mexico is expected to see an average annual GDP growth of 4.4 percent over the next five years, according to a Latin Trade analysis of projections from the International Monetary Fund. That compares with 4.2 percent annual growth in Brazil.
Drivers’ Ed
In major cities around the world, taxis are an integral and indispensable component of the transportation mix. To make them a better part, General Motors launched Chevrolet University in Bogota last year.
Good Times for Franchises
Strong local economies and greater consumer purchasing power, along with real-estate development trends, are fueling growth for franchised brands in a range of sectors.
The Race to the Finish Line
After years of widespread complaints about its infrastructure, Brazil is forced to make significant improvements.
Latin America: Growing Strategic Importance
Marisol Argueta de Barillas, senior director and head of Latin America for the World Economic Forum, tells Latin Trade why this will be Latin America’s decade.
Rio de Janeiro Means Business
The 2016 Olympics and expansion of homegrown companies like Petrobras and Vale are helping Rio to emerge from the shadow of São Paulo.
LT Guide: Rio de Janeiro
How to Get There: Most regional and international carriers offer direct service from major cities to Galeão – Antonio Carlos Jobim International Airport. Many domestic flights land in Santos Dumont airport, which is adjacent to downtown.
Business-School Boom
MBA programs in Colombia are seeing an uptick in enrollment as demand in the Andean nation for better-trained professionals grows and as curricula are retooled to compete with world-class universities.
Ask the Concierge – The Four Seasons Hotel Miami
The Four Seasons Hotel Miami opened in 2003 in what is the tallest building in the southern United States. The 70-story skyscraper sits at the southern end of Miami’s Brickell Avenue business district and houses residences, offices and a 50,000-square-foot gym in addition to the hotel. The Four Seasons’ lobby is situated on the seventh floor as is its swimming pool, which is surrounded by lush tropical plants and offers bathers a bird’s-eye view of the city skyline. The Brickell neighborhood has evolved over the past decade, putting Four Seasons guests within walking distance of not only major banks, corporate offices and consulates but also a plethora of restaurants, cafes and shops.
Made in Chile
One of Chile’s most vibrant export industries — wine — has proven to be resilient after a destructive earthquake and has set out an ambitious plan to fill more glasses around the world.
China’s Buying Spree: The Chinese conquista moves on to the main course
Chinese President Hu Jintao led the charge of China into Latin America, setting off a steady stream of official visits nearly a decade ago to secure energy and natural resources via imports. The official visits have given way to a blitz of Chinese executives and bankers armed with cash to fund a flurry of corporate acquisitions.
Best of Travel
Latin Trade started polling readers about hotels and restaurants for business travel in Latin America and the Caribbean nearly a decade ago. The ninth annual survey results are in, and Latin Trade proudly presents readers’ top choices for 2011 in 19 cities in 16 countries.
Best of Travel: Brazil
Readers’ Choices. Brazil: TOP Hotels in São Paulo. Brazil: TOP Restaurants in São Paulo. Brazil: TOP Hotels in Rio de Janeiro. Brazil: TOP Restaurants in Rio de Janeiro.
Best of Travel: Mexico
Readers’ Choices. Mexico: TOP Hotels in Mexico City. Mexico: TOP Restaurants in Mexico City.






