Among many populations of Latin America, millions of families spend money needlessly because they buy in small quantities. Algramo is a solution that bets on smart shopping and proposes to revolutionize retail sales.
By Alejandra Luzardo
When José Manuel Moller started working at Un Techo para Chile (A Roof for Chile) together with a friend and university colleague, he discovered problems he had never seen before. Working for a time in a small community they observed that an every-day problem of the people who lived there was the unnecessary expense that poor families incurred because they were buying goods in small quantities.
This problem, which affects families around the world every day, is a result of inequality, and could be called a “punishment for poverty,” because those with the least purchasing power are obliged to use what they have least efficiently, because their small purchases cost more.
To solve this problem, José Manuel Moller and his friend thought of a solution that combined one of the world’s oldest sales strategies – bulk sales – with up-to-date technologies – a food dispenser and reusable containers. Algramo now has hundreds of points of sale in the north of Santiago de Chile and has plans to expand throughout the country and into other cities all over the world. They predict that they will soon arrive in Bogotá, Colombia.
Intelligent buying is a revolution that has a lot to offer, both socially and economically, and it can benefit both families and …
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